“Jin” is the abbreviated name for Shanxi Province in China. Located in northern China, Shanxi is one of the birthplaces of Chinese civilization and a strategic region connecting eastern and western China. Jin-merchants were a prominent merchant group from Shanxi during the Ming and Qing dynasties, renowned for their integrity, innovation, and global trade. They transported Chinese goods worldwide via the Silk Road and Tea-Horse Road, fostering economic and cultural exchanges between East and West. As pioneers of commerce, Jin-merchants embodied the traditional Chinese value of “integrity first,” and their spirit continues to inspire modern entrepreneurs today.
晋，是中国山西省的简称。山西位于中国华北地区，是中华文明的重要发源地之一，也是连接中国东西部的战略要地。晋商是中国明清时期以山西商人为代表的商业团体，以其诚信、创新和国际化经营闻名。他们通过“丝绸之路”和“茶马古道”将中国商品带到世界各地，促进了东西方经济文化交流。晋商不仅是商业先驱，更是中国传统文化中“诚信为本”的典范，其精神至今仍激励着现代企业家。